The Clean Energy Alliance (CEA) is excited to announce the appointment of its new Chief Executive Officer, Greg Wade. CEO Wade will lead CEA in its mission to empower local communities with access to cleaner energy at competitive rates.

“The entire CEA team is excited to welcome Greg as our new CEO,” said CEA Board Chair Dave Druker. “With his leadership and industry knowledge, we are confident that CEA will continue to build upon the excellent foundation established by our outgoing CEO, Barbara Boswell.”

Wade brings a wealth of experience in San Diego local government and a deep commitment to the clean energy sector, where he led the establishment of Solana Energy Alliance, the first Community Choice Aggregation (CCA) in San Diego County while serving as the Solana Beach City Manager. Also, during Wade’s 8-year tenure, Solana Beach was one of CEA’s founding members which makes him well-versed in CEA’s operations, future opportunities and goals, and what has made the CEA successful.

Prior to his tenure as the city manager of Solana Beach, Wade served as assistant city manager and community development director of the City of Imperial Beach. Wade attended UC San Diego, where he pursued an urban studies and planning degree with a concentration in urban design and environmental studies and a minor in sociology. His leadership is expected to drive CEA to even greater heights as it continues to innovate and shape the future of sustainable energy solutions.

Since its inception in November 2019, the Clean Energy Alliance has been at the forefront of the renewable energy revolution. Formed through a partnership between the cities of Carlsbad, Del Mar and Solana Beach, CEA has grown to include the Cities of Escondido, San Marcos, Oceanside, and Vista. Throughout its expansion, CEA has remained committed to reducing greenhouse gas emissions, promoting sustainability, maintaining financial stability, and advancing the tangible benefits community choice brings to its member communities.

CEA operates as a locally controlled entity, with strong support from ratepayers, making it independent of taxpayer subsidies. As a Joint Powers Authority, CEA stands as a distinct legal entity separate from its member agencies, ensuring its financial independence. The organization is funded by program revenues and reserves, guaranteeing its sustainability and financial stability. Through this model, revenue generated by CEA is reinvested in local energy infrastructure and energy efficiency programs, directly benefiting its customers, member communities and the environment.

“I’m honored to serve CEA’s member communities as CEO,” said Wade. “Throughout my career, I’ve been inspired by San Diegans’ commitment to making our community an excellent, innovative and environmentally sustainable place to live. The cities of Carlsbad, Del Mar, Solana Beach, Escondido, San Marcos, Oceanside and Vista have joined together to create an exceptional energy resource, and I’m looking forward to building upon the organization’s commitment to a sustainable future.”

Learn more about the Clean Energy Alliance at