Based on a feasibility study completed in April 2019, the cities of Carlsbad, Del Mar and Solana Beach partnered in November 2019 to form the Clean Energy Alliance (CEA), a new public entity that will operate a Community Choice Energy program to provide alternative energy resources within the communities’ service territories. In December 2021, the City of Escondido and the City of San Marcos joined as CEA’s first new members. In July 2022, CEA expanded into the City of Oceanside and City of Vista.

CEA is locally controlled and supported by ratepayers, with no taxpayer subsidies. By law, as a joint powers authority (JPA), CEA is a separate legal entity from its member agencies. Its budget is separate from the member cities’ general funds. In addition, CEA is funded by program revenues and reserves.

CEA’s member agencies are able to pool their communities’ energy demands and increase their purchasing power for higher renewable energy content. Revenue from the program will be reinvested in local energy infrastructure and energy efficiency programs for customers. 

In December 2019, CEA completed its implementation plan, which included hiring key vendors and staff, setting operational policies and establishing the energy supply mix, rates and programs.

On May 1, 2021, CEA began providing energy services, offering residents cleaner energy, competitive rates, local programs and local control. CEA also helps its member communities lead the way in reducing greenhouse gas emissions, improving quality of life, and meeting their Climate Action Plan goals.